Karine Abbou
How to get your brand visible in AI
90 minutes to master the impact of AI Search and GEO on your marketing and content strategy in 2026: understand the ongoing transformations and effectively reallocate your marketing, content, and SEO budgets.
Join the waitlist40 spots. Live only.
From SEO to GEO: How to Rethink Your Content Strategy in the Age of AI Search.
SEO, GEO: what's wrong?
Online Search (aka "Search") has seen its biggest shift in the past 20 years. This is not just another "SEO evolution." It's a paradigm shift that impacts:
- 🔴 Marketing governance
- 🔴 Brand visibility
- 🔴 Measurement
- 🔴 Acquisition
- 🔴 Budgets
- 🔴 Content
The 5 strategic challenges leaders face with GEO
- ⚠️ The paradigm shift: traditional SEO assumptions are collapsing.
- ⚠️ The "visibility / traffic" decoupling: you can be visible in AI... without getting any traffic.
- ⚠️ Measurement crisis: AIs operate outside of analytics. Visibility becomes probabilistic, volatile, and opaque.
- ⚠️ Risks to your reputation: AIs can distort your brand.
- ⚠️ Organizational challenge: 97% of SEO teams are not ready for GEO. You need to pilot a structural transition, not just a simple update.
They loved Karine's AI Search and GEO masterclass
"Thank you Karine! Finally an expert who presents all clearly and plain language."
"Absolutely INCREDIBLE what is shared here, in terms of information density and transmission effectiveness. Thank you Karine, you are an inspiration! ❤️"
"A conference that completely breaks the codes and opens lots of learning. Thank you!"
"Thank you so much Karine!! This conference is incredible!! So generous."
"I'm a Head of SEO and I do international work, impressed by the presentation. If Karine needs a young girl to pair with, I'm a 52-year-old candidate."
"A super lively, incredibly interesting conference!!! But 100 essential pieces of information per minute, you could easily do a full day."
About your Instructor,
Karine Abbou
Former Parisian Lawyer turned Content Strategist. Redefining her craft through AI Search and GEO.
- 27+ Fractional Chief Content Officer missions in B2B.
- Author and co-author of two books in French and English on content marketing and content strategy.
- Founder of the Content Marketing Academy in France, author of a newsletter sent to 4,500+ subscribers and host of a podcast.
- Originally trained as a lawyer, holding a PhD in Law, and a graduate of EDC.
- Founder of the Women Love AI Marketing community. Author, Speaker, Instructor, and Columnist.
Aurélie
Head of Marketing Operations
"+1. Fantastic content. Thank you Karine."
Mathias
Entrepreneur
"Wow, thank you for the value delivered."
Charlene
Marketing Director
"BOOM 💥 incredible, infinitely thank you Karine!"
Emilie
International Marketing Manager
"Karine is a marketing Bible!!!"
Damien
Information Systems Director
"What a slap!"
Fadma
Content Director
"BRAVO. Mind-blowing intervention."
Sabrina
SEO Consultant
"So much value in this conference."
Aro
Entrepreneur
"SOOOOO GOOD this conference."
Chloé Decrecy
Editorial Manager
"Une intervention d'une grande qualité, très inspirante pour nos futures stratégies éditoriales."
Your 2026 GEO strategy:
The 4 Pillars you will master
The new framework of AI Search
- ✓ How IA engines work
- ✓ The role of GEO
- ✓ The transition from SEO → AI Search
- ✓ SEO / GEO complementarity
- ✓ Why blue links are disappearing
- ✓ Why it's a structural shift of the Web
IA architectures that are redesigning web visibility
- ✓ Explosion of conversational search
- ✓ Mutation of search behaviors
- ✓ The role of retrieval
- ✓ The transition from index to synthesis
- ✓ Decoupling visibility / Traffic
GEO's impact on your strategy and your teams
- ✓ Rethink your SEO & content budgets without waste
- ✓ Reallocate your resources while preserving what works
- ✓ Align all your marketing, content, SEO, product and brand teams
- ✓ Decide despite technological uncertainty
Your priorities for the next 12 months
- ✓ Your 6 priorities for 2026
- ✓ AI signals to reinforce
- ✓ How to measure without AI tools
- ✓ How to anticipate AI volatility
Available in French 🇫🇷 and English 🇺🇸, each on a different date.
Join the WaitlistValérie
Marketing Director
"Thank you so much! We're leaving with a notebook full of new strategies!!"
Elzbieta
Content Strategist & SEO
"Very rich, even the somewhat eye-catching parts are food for thought!"
Julie
Healthcare Marketing Leader
"Too good, thank you! Can't wait for the replay, I feel like I missed too many insights."
Rémy
Web Manager
Big slap from 9am with this conference! Thank you Karine, super inspiring! We all have work to do... 🤣
Aurélia
Entrepreneur
Thank you for this absolutely generous and spot-on conference Karine 🙏 We love Karine, if I dare say!
Zineb
Marketing Leader
"Karine, do you want to become my godmother/coach? My thesis is on the same subject 😁"
Commitment and prerequisites for this GEO Masterclass
Duration
60 min of strategic content.
+30 minutes of Q&A
Technical
A zoom connection.
And nothing to prepare in advance.
Level
Executive. Strategic.
No technical prerequisites.
No AI knowledge necessary.
Alexandra
Editorial Manager"I'm going to watch the replay and pause every minute!"
Emmanuel
Head of SEO"Lots of content and thinking points, my neurons are working hard."
Valéry
Software Engineer"My brain is smoking with this speed and all this info. Karine is an AI 🤖!!"
Olivier
Head of SEO"Bravo Karine! This was by far the most interesting talk for me so far."
Catherine
Author, Editorial Director"What pep and what energy! Bravooooooooooo🤗."
Axelle
SEO Consultant"Incredible conference!! Bravo for the strong added value."
In 1h30 of GEO masterclass you'll gained:
Clarity
A simple and precise reading of the transition from SEO to GEO.
What you need to keep from SEO, what needs to change, the new rules of the game, your new KPIs.
Structure
A strategic framework ready to use.
Your vision for 12 months and your priorities for today. Changes to your teams and your investments. A clear model to pilot the transition.
Decision Making
An actionable budget allocation grid.
What to maintain, adapt, reinforce or stop in your SEO / content / AI budgets. Without relying on a vendor or technical jargon.
Leadership
Anticipate instead of endure.
Understand now the actions to stay visible, protect your brand and optimize your content. Action plan to implement quickly.
Alignment
Connect strategy with tactics.
A clear plan and common language to guide your teams and explain to them clearly what needs to change, and how. Without "AI Fear."
“An excellent masterclass with extremely rich and dense content! There is so much to apply in 2026 with GEO!”
“A very enriching masterclass on GEO. The content was dense, well-structured, and particularly rich in insights. The explanations were clear and educational, making it easier to understand sometimes complex concepts. A high-quality session that delivered real added value and concrete keys for practical implementation.”
“Karine shares her in-depth knowledge of GEO with complete transparency and a level of precision that places her among the leading experts in the field. Her strategic roadmap is pure gold for any marketing leadership team that understands the importance of this topic.”
“Very insightful. Strong awareness-building, with many recommendations and avenues to explore further. This content deserves to be reviewed a second or even third time to fully grasp it and enable the deployment of a clear, prioritized action plan. I hope the #Chat masterclass will allow for exchanges, sharing best practices and pitfalls, and deeper exploration of key topics. Thank you.”
Do you need this GEO masterclass?
😇 This masterclass IS for:
Decision-makers who need to anticipate the future of Search CEO, CMO, SMB Leaders, Head of Digital, Entrepreneurs.
It's for you if:
- ✅ You need to make strategic decisions in the coming months
- ✅ You need to align your SEO, marketing and content teams
- ✅ You know you need to act, you need to understand GEO
- ✅ You manage significant Content/SEO budgets
- ✅ You want to avoid costly budget mistakes
- ✅ You're seeing a substantial traffic drop
😕 This masterclass IS NOT for:
Content practitioners and very operational profiles.
- ❌ SEOs who want to learn "how to do" GEO (for them, there's the GEO bootcamp).
- ❌ Content creators who want prompt engineering courses
- ❌ Those who want classic SEO training
- ❌ SEOs looking for AI technical training
- ❌ Junior marketing profiles and those looking for standard SEO training
Maud
Head of Communications"Wow, that was dense—bravo Karine and thank you!"
Solenne
Head of Marketing"Bravo Karine, excellent presentation!!!"
Mehdi
Head of SEO"It's always down to earth with Karine, we love it!"
Anne-Sophie
Head of Marketing & CRM"Clear and accessible! I love it! Thank you Karine."
Appolline
CMO"Superb presentation!"
Hubert
Technology Evangelist"Bravo Karine, very professional and dynamic."
FAQ
Is this a technical training?
No. You will understand how AI engines work, but without any technical prerequisites. This masterclass is designed for leaders, not for developers.
Is it suitable for all industries?
Yes. AI Search is transforming how search engines work — not your sector. All businesses are concerned, from all industries.
How is this GEO masterclass different?
This is neither an SEO training, nor an AI training, nor an AI tool tutorial. It's a strategic framework for leaders and CMOs to: understand what AI engines are really doing, adjust your budgets, adapt your content strategy, anticipate market transformations. You won't learn "how to do it", but how to think and pilot in the new Search.
Can I ask questions?
Yes, 30 minutes of Q&A are planned at the end of the Live.
Will there be a replay?
Yes. Depending on the package you choose, it will be more or less time-limited.
How will this GEO masterclass solve my SEO/GEO problem?
Two reasons: First, it delivers a clear, actionable understanding of the SEO-to-GEO shift—fast. Second, it reframes a technical topic as strategic thinking, preventing the rush to tactics before grasping what's actually changing in content logic. Strategy before tactics. Still true. Always true. Especially now.
Is the masterclass available in multiple languages?
Yes, this masterclass is available in French 🇫🇷 and English 🇺🇸, each on a different date.
Damien
SEO & Content Manager"Incredible!"
Peggy
Content Manager"Amazing!!!"
Mylene
Content Marketing Manager"Fascinating."
Sabine
Content Manager"Exceptional!! Thank you Karine."
Asmae
Chief Digital Marketing"Incredible Karine, thank you!"
Laurence
Content Manager"EXCEPTIONAL!!!! Thank you so much!"
"In less than 2 years, we've gone from 'ranking on Google' to 'existing in a world of AI without a click' – AI Overviews, Mode IA, conversational agents, generative responses. Content marketing will never be the same again. And frankly? I can't wait to help you navigate this transformation."
Join the Waitlist for the next GEO Masterclass
Why a waitlist?
⏰ First come, first served.
48h head start on the 80 seats.
+ an exclusive super early bird rate.
Available in French 🇫🇷 and English 🇺🇸, each on a different date.
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